Additional Data Use Disclosure

In addition to the practices listed in our main Privacy Policy, Einkera uses the following third-party tools to provide a secure, personalized, and optimized shopping experience.

Currency Conversion App

We use a trusted third-party app to display prices in your local currency. To do this, the app processes your IP address to estimate your geographic region and stores your currency preference in a temporary session cookie. This cookie is deleted automatically when you close your browser.

GDPR Disclosure: By using our website, you agree that your IP address may be processed by the currency conversion service for the limited purpose of determining your local currency, and that a session cookie may be stored on your device to keep currency settings consistent while browsing.

Meta Pixel & Conversions API

We use the Meta (Facebook) Pixel and Conversions API to:

• Measure the performance of our advertising
• Understand how visitors interact with our website
• Deliver relevant and personalized ads on Facebook and Instagram

These tools may collect information such as pages viewed, actions taken (for example, add-to-cart or purchase events), device data, IP address, and browser details. This data may be associated with your Meta profile and used to improve ad relevance.

Legal Basis (GDPR): We use Meta tracking tools based on your consent through our cookie banner or, where permitted by law, our legitimate interest in understanding website performance and advertising effectiveness. You may withdraw your consent at any time using our cookie settings tool.

To manage how Meta uses your data, you may also visit:

• Facebook Ad Preferences
• Off-Facebook Activity Tool
• Opt-out of Personalized Advertising

Meta may process data in the United States or other countries outside the European Union. Transfers are protected under Meta’s data transfer mechanisms, such as Standard Contractual Clauses (SCCs).

Microsoft Clarity & Microsoft Advertising

We use Microsoft Clarity and Microsoft Advertising to understand how users interact with our website through behavioral metrics, heatmaps, and session recordings. This information helps us improve website functionality, user experience, and marketing performance.

Microsoft Clarity may collect information such as mouse movements, clicks, scrolling behavior, page interactions, device type, browser information, IP address, and session data. Data is collected using first- and third-party cookies and similar tracking technologies.

The collected data is used for website analytics, performance optimization, fraud prevention, security purposes, and advertising insights.

Legal Basis (GDPR): Data processing through Microsoft Clarity is based on your consent provided via our cookie banner or, where permitted, our legitimate interest in improving our website and services. You may withdraw your consent at any time through our cookie settings.

For more information on how Microsoft collects and uses data, please visit: Microsoft Privacy Statement

Your Privacy Matters

We are committed to transparency and protecting your personal information. For complete details about your rights and general data practices, please refer to our main Privacy Policy.